If this is posted elsewhere I apologize. I didn't see it.
Much as I feel bad for anyone losing their job, I can only hope this would mean Supernatural would get better promotion if it happens:
Much as I feel bad for anyone losing their job, I can only hope this would mean Supernatural would get better promotion if it happens:
CW Network hoping to catch an "itching, burning pain"
June 02, 2008 05:00REGIME CHANGE: Nikki Finke of L.A. Weekly was the insider of choice for news during the recent Hollywood writers' strike, so it's hard not to give credence to a recent posting on her Deadline Hollywood blog that Dawn Ostroff is very likely on her way out as head of the CW network, to be replaced by Tony DiSanto -- the MTV programming chief that gave us The Hills, Laguna Beach and Total Request Live, among other sources of itching, burning pain.
DiSanto, who recently insisted that he had no intention of leaving MTV after years of nurturing its instantly recognizable programming, is supposed to be denying the rumour, but no one is apparently denying that Ostroff is in trouble. The CW, a joint venture between CBS and Warner Bros. that's the primetime home of Gossip Girl, America's Next Top Model and the upcoming revival of Beverly Hills 90210, has apparently been holding meetings with potential new programming bosses, and DiSanto has been negotiating his deal with about as much secrecy as you can manage in the business, which is to say not much; thus the distracting denials.
Finke, for her part, isn't jazzed about the potential regime change, calling DiSanto's stable of MTV hits "swill" while noting that Ostroff "got her job by the skin of her teeth after programming as badly as she could at the old UPN and brown-nosing (CBS boss) Les Moonves." Ouch. Finke notes that Hollywood folk are calling the Ostroff-out/DiSanto-in rumours "smoke, not fire," but it's customary in the business to make a great show of denying imminent change (after all, no point getting in Ostroff's bad books unnecessarily if she does, in fact, keep her job) then conceding that they knew all along when the rumours prove true, accepting the logic of the new reality as if it had always been this way.
In the end, it doesn't matter, as Finke notes that "Hollywood folk fail upwards: I'm told Dawn could end up running Oprah's new cable network."
